The Challenge
Building your website traffic in 2021 is no easy task.
Today, businesses are faced with an ever-increasing amount of online content as well as ongoing changes from search engines such as Google, and constant algorithm updates from platforms like Facebook.
But, if you’re in a competitive industry that is dominated by established sites, all is not lost.
You can still get tons of website traffic with a resourceful content marketing strategy that revolves around producing quality, evergreen pieces of content. We tried different surveys and carry out in depth research. Here is how to attract visitors to your website
Generating quality website traffic
Did you know that more than 90 percent of website pages generate no organic search traffic from Google? In fact, if you look closely, less than 1 percent of website pages drive the majority of organic traffic online:

That’s why it’s critical to have a content strategy in place that incorporates well-researched, evergreen topics that will drive long-term traffic to your website.
The Buffer blog, for example, gets about 1.3 million visits every month, and more than 80 percent of our website traffic comes from people searching for social media marketing topics on Google and finding our blog posts. This 80 percent is also known as organic traffic and is the most scalable and reliable traffic source for most websites.
We achieved this with having only two content writers for most of the past seven years. If we can do it, you can, too!
Here’s how we approach traffic growth:
Write about evergreen topics and promote them regularly
There are several ways to generate evergreen content ideas, but Soulo recommends two proven tactics to consistently increase your success rate.
1. Find popular search terms
The key to getting it right is to do your research. Start by making a list of everything you think your target audience may be searching for, then use the digital tools that are available to see what they actually typed into the search bar. Check these tools out:
Another set of basic keywords to include in your list is your own branded terms, like your company website, your company name and competitor websites. Just don’t get too carried away. When you’re starting out it’s always going to be more effective to build up your keywords gradually. Start with a small list and add more to it as you go along. Get some results in and then change your tactics based on the results.
2. Research your peers and competitors
Another way to generate keyword and content ideas is by research your peers and competitors.
We particularly like this strategy because it helps to provide even deeper insights into the exact pages other businesses in your industry are ranking for. In other words, you can discover exactly what problems and challenges potential customers are trying to solve.
We particularly like this strategy because it helps to provide even deeper insights into the exact pages other businesses in your industry are ranking for. In other words, you can discover exactly what problems and challenges potential customers are trying to solve.
Updating and relaunching your blog posts
Another thing we do is to regularly update our old blog posts to ensure that they are still relevant and useful to our readers.
In the social media space, many things, such as social media image sizes, can change frequently. Many of the blog posts that we write would no longer be helpful to our readers if the information is outdated.
Updating your old blog posts not only keeps your content relevant to your readers but it can also help you rank better on Google and get more sustainable traffic. For example, when we updated our social media analytics tools blog post last year, the number of daily page views more than doubled!

Here’s what we did with that blog post:
- Update the content:Â We added new tools, moved dysfunctional tools, and updated screenshots.
- Fine-tune the writing: We re-wrote certain parts to make them read better, added a section on what’s social media analytics, and added anchor tags to make navigation easier.
- Relaunch the blog post:Â Then we updated the published date within WordPress and promoted the blog post on social media and via our email list.
But even with the most quality content in the world, potential customers won’t visit your website unless they know the content is there.
That’s where social media, particularly video and advertising, can help boost the results of your evergreen content strategy above.
Here’s how.